Telekom
Interactive Games at IFA
For Deutsche Telekom, we developed two interactive games to highlight two of their products during the international consumer electronics fair (IFA 2018), which took place in Berlin.
As one of the world’s leading integrated telecommunications companies, Deutsche Telekom showcased a wide range of their new products over a 3000 m² hall designed by Meiré und Meiré. Users were able to interact with several digital installations in order to experience the latest features and product information in an innovative, fun and interactive way. Therefore we created two interactive games: The 5G Race, which was displayed on a 4.5 x 6.0 meter LED wall, allowed the exposition attendees experience the outstanding speed of the new Telekom 5G network, by introducing the principal benefits and characteristics.
The second exhibit was aimed at introducing the players to the new mobile phone contract, MagentaEINS, and highlight all the features and benefits through a Digital Pinball. The game was extended from the actual pinball table to a 3x2 meter LED wall. More than 4,000 lucky players on six days cannot lie: the entire Telekom booth and especially our two gamification-based installations have made Telekom customers or those who want to become one aware of the advantages of 5G and MagentaEINS in a playful and virtual manner.
